Unlocking Tourism Potential
Find out more

All our projects focus on boosting economic growth in coastal resorts. And while seaside towns face individual challenges, our projects tackle issues affecting everyone.

What could the boom in health and wellness tourism mean for your resort? How do you manage the touch points on a visitor’s journey to ensure you offer a consistently great experience?

Attracting tourists when the sun’s shining in the height of summer is relatively painless, but how do you draw them back in the shoulder season?

And how about business events - major economic drivers for destinations, but how many coastal resorts have a business events strategy?

Take a look at the results to enrich your business and enhance your destination.

Current Projects

Vision for Coastal Visitor Economy Summary & Action Plan

Last Updated 30 Nov 2016

A workshop at the NCTA’s Coastal Tourism resulted in a new Vision and Action Plan. It draws on the views… View

New tourist Pass(port) to the East Coast of England!

Last Updated 29 Nov 2016

The National Coastal Tourism Academy (NCTA) has been awarded funding from VisitEngland’s Discover England Fund to trial a Coastal Pass… View

Coastal Tourism Forum: Shore Potential - Addressing the Coastal Tourism Challenge

Last Updated 29 Nov 2016

We staged the first national Coastal Forum in autumn 2016 when more than one hundred delegates with an interest in… View

NCTA Coastal Tourism Barometer

Last Updated 26 Apr 2016

To gain an overview of the performances of businesses and destinations around the English coast, we’re undertaking three snapshot research… View

New research into attracting international visitors

Last Updated 25 Apr 2016

The Government has made attracting international visitors a priority and is encouraging destinations to explore new opportunities. We have commissioned… View

​Shoulder Season - Growth Potential on the Coast from Empty Nesters?

Last Updated 25 Apr 2016

Our earlier research into shoulder season visits has pinpointed Empty Nesters (the over 55s) as the most likely group to… View
Contact details

01202 962572