BDRC Continental Holiday Holiday Trends 2016
Market research company BDRC Continental has published an informative report presenting the latest emerging holiday trends and holiday behaviours and attitudes both in the UK and overseas.
Amongst the top trends is an increase in UK short breaks for the second year running with 73% of Britons planning one. However, there's a decline in the intention to take a longer holiday of four nights or more. The report recommends that destinations stay ready for last-minute, value-driven breaks.
To read the full report, click here.
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