What is the Resource Hub?

This Resource Hub is designed to help create growth for coastal tourism businesses and seaside destinations, a one-stop shop for anyone working in the coastal visitor economy.

You’ll find visitor profiles, opportunities for new markets, visitor experience initiatives and links to government working practices.

This is for you, whether you operate an ice-cream parlour, caravan park, restaurant, pub, visitor attraction or boutique hotel.

Visitor Experience

Here you'll find a round-up of many of our NCTA projects to date. We've worked with tourism businesses to help develop routes to growth. Take a look at our results.

Best Practice

What makes a business truly exceptional, making customers return time after time, while others manage simply to scrape by? Our Best Practice draws on the expertise from some of the best in the business. We've picked their brains, here we share their top tips.

Business Development

Take a look at this series of case studies to help your business grow, alongside the key drivers a destination needs to attract visitors to your resort.

Market Intelligence

How well do you really know your visitors? What do they expect when they visit your business? Check out the visitor profiles and the results of our research into coastal tourism.

Toolkits & Courses

Practical tools for small businesses and coastal destinations to help identify areas ripe for development. Within our courses, you'll find the NCTA's flagship Bournemouth Ambassador online resort knowledge module plus customer service training programmes.

Additional Resources

From responding to extreme weather warnings to understanding new legislation - if you're a business owner, you're expected to know it all! Here you'll be signposted to the latest external resources.

Resource Hub

2024 Campaign: A Coast for All…  2024 Campaign: A Coast for All…  Toolkits & Courses coast for all Toolkit Featured Coastal Tourism Business Survey​ 2023 Results Coastal Tourism Business Survey​ 2023 Results market intelligence bookings business survey help research survey tourism tourism research turnover Featured Tap into new business from England Coast Path walkers Tap into new business from England Coast Path walkers market intelligence Featured Communities on the edge report Communities on the edge report additional resource Featured Top 10 tips for business sustainability Top 10 tips for business sustainability best practice cop26 eco guidance help sustainability sustainable top tips tourism Featured Experience Maker Toolkit for Businesses Experience Maker Toolkit for Businesses Toolkits & Courses Featured Coastal Visitor Economy - Vision, Strategy and Action Plan Coastal Visitor Economy - Vision, Strategy and Action Plan market intelligence action plan business coastal forum organisations sea seaside tourism tourist visitor economy workshop Featured England’s Coast Consumer Survey 2024 England’s Coast Consumer Survey 2024 market intelligence Best Practice Guide: Cove Communities UK Best Practice Guide: Cove Communities UK best practice Best Practice Guide: North Devon UNESCO Biosphere Best Practice Guide: North Devon UNESCO Biosphere best practice Best Practice Guide: SO Festival Best Practice Guide: SO Festival best practice Best Practice Guide: Holivans Best Practice Guide: Holivans best practice Best Practice Guide: Hall and Woodhouse Best Practice Guide: Hall and Woodhouse best practice Best Practice Guide: Magna Vitae Trust Best Practice Guide: Magna Vitae Trust best practice England’s Coast Consumer Survey Results 2022 England’s Coast Consumer Survey Results 2022 market intelligence Independent Commission on Culture and Local Government Independent Commission on Culture and Local Government market intelligence Year of the Coast 2023 Year of the Coast 2023 additional resource coastal covid economy england toolkit tourism year of the coast yotec 2022 Coastal Tourism Business Survey Results 2022 Coastal Tourism Business Survey Results market intelligence business covid pandemic recovery result statistics stats survey tourism 2021 Staycation Travel Survey 2021 Staycation Travel Survey market intelligence covid pandemic questionnaire research results staycation survey tourism Our feedback on the independent DMO review Our feedback on the independent DMO review market intelligence destination management organisations dmo england ncta nick de bois review tourism tourists Experiential Tourism Workshops Experiential Tourism Workshops Toolkits & Courses Impact of Covid-19 on Tourism Businesses - 2021 Business Barometer Impact of Covid-19 on Tourism Businesses - 2021 Business Barometer market intelligence barometer business coastal tourism coronavirus covid covid19 effect on business england marketing pandemic tourism tourist uk Coastal Tourism Recovery Funding letter to Secretary of State Coastal Tourism Recovery Funding letter to Secretary of State visitor experience coastal covid19 economy recovery recovery funding secretary of state Tourism Impact of Covid-19 on Coastal Tourism Impact of Covid-19 on Coastal Tourism additional resource business coronavirus covid covid-19 impact planning research seaside summary tourism Letter to the Prime Minister - Appoint a Coastal Communities Minister please! Letter to the Prime Minister - Appoint a Coastal Communities Minister please! additional resource APPG for Hospitality and Tourism APPG for Hospitality and Tourism additional resource 2020 appg coastal areas Coastal tourism coronavirus covid covid19 recovery stats Coastal Tourism Recovery Funding letter to the Chancellor Coastal Tourism Recovery Funding letter to the Chancellor additional resource chancellor coastal letter Tourism DCMS Select Inquiry into the Impact of Covid-19 on Coastal Tourism DCMS Select Inquiry into the Impact of Covid-19 on Coastal Tourism additional resource Best Practice: Bamburgh Castle Best Practice: Bamburgh Castle best practice attraction bamburgh Castle beach business england england’s coast guide help info information landmark northumberland seaside tourism tourists visitor Best Practice: Guardhouse Café Best Practice: Guardhouse Café best practice best practice business cafe case study devon learning restaurant south devon staff Best Practice: Searles Leisure Group Best Practice: Searles Leisure Group best practice best practice business campsite case study hotel norfolk spa Best Practice: British Airways i360, Brighton Best Practice: British Airways i360, Brighton best practice attraction beach brighton british airwaves coast coastal east sussex i360 seaside south coast sussex Best Practice: Kingsbridge Visitor Information Centre Best Practice: Kingsbridge Visitor Information Centre best practice beach best practice coastal devon england england’s coast guide kingsbridge sea seaside tic visitor visitor information England’s Coast - Sample Regional Itineraries! England’s Coast - Sample Regional Itineraries! business development englands coast holiday itinerary plan your trip project seaside tourism trip Coastal Tourism Workshop 2018 Summary Coastal Tourism Workshop 2018 Summary market intelligence business coastal collaboration development ncta seaside tourism visitengland workshop VisitEngland Business Hub VisitEngland Business Hub additional resource advice business dmo help learn marketing Visit England Best Practice: The Swanage Railway Company Best Practice: The Swanage Railway Company best practice attraction best practice business coast dorset help interview rail railway sea swanage tips top tips train BDRC 2020 Holiday Trends BDRC 2020 Holiday Trends market intelligence coastal destinations experiences families holiday research summary tourism tourist trends wellbeing International profiles: German, French and Dutch visitors International profiles: German, French and Dutch visitors market intelligence beach brexit coastal european international opportunities profiles research sea seaside Best Practice: Folkestone Creative Quarter Best Practice: Folkestone Creative Quarter best practice beach best practice coast creative quarter economic folkestone kent sea seaside International Visitors: German Profile International Visitors: German Profile market intelligence brexit coast data german growth ocean project report reports research sea seaside visitors International Visitors: French Profile International Visitors: French Profile market intelligence beach break brexit coast coastal destination france french holiday influence planning plans report research sea seaside travel Best Practice: Calvert Trust Best Practice: Calvert Trust best practice accessibility attraction best practice business calvert trust centre coastal disabilty guide help inclusivity Best Practice: BeWILDerwood of Norfolk Best Practice: BeWILDerwood of Norfolk best practice active activity adventure adventure park attraction best practice children coast coastal estate guide help kids knowledge norfolk norfolk broads sea seaside theme park Perceptions of the English Coast: Opportunities for Domestic Non-Visitors Perceptions of the English Coast: Opportunities for Domestic Non-Visitors market intelligence b&b beach car hire coast coastal domestic england guide help holiday hotel how to non staying non-visitor perception research restaurant sea seaside statistics stats stay traditional visitor weather Best Practice: Visit Isle of Wight Best Practice: Visit Isle of Wight best practice beach best practice coast coastline destination dmo guide help interview island isle of wight manager ocean sea seaside tourism tourist tourists water Best Practice: The Green House Hotel Best Practice: The Green House Hotel best practice accommodation beach best practice bournemouth britain business coast coastal dorset eco help hotel profit restaurant sea seaside self sustainable the green house hotel tips world Best Practice: Grove Cottages Best Practice: Grove Cottages best practice accommodation beach best practice business case study cottage essex grove cottages guide holiday home ocean restaurant sea seaside suffolk tourism Best Practice: Dorset House B&B Best Practice: Dorset House B&B best practice accommodation b&b beach coastal dorset family guesthouse hospitality hotel lyme regis sea sealife seaside tourism tourist Best Practice: Rockfish Restaurants Best Practice: Rockfish Restaurants best practice beach best practice business case study chef cornwall devon fish food guide help restaurant sea seaside sustainable top tips tourism training trends writer Activity Holidays: Are they the key to growth on the English Coast? Activity Holidays: Are they the key to growth on the English Coast? market intelligence active activity holidays beach cafe canoe coast coastal consumers holidays kayaking restaurant sea seaside stand up paddle boarding surfing tourism tourists ​Beside the Seaside – connecting the past with the future presentation ​Beside the Seaside – connecting the past with the future presentation business development beside the seaside coastal conference culture director heritage network pier presentation sea seaside tourism VisitEngland’s Business development case studies VisitEngland’s Business development case studies additional resource b&b best practice dog owner hotel inspiration marketing restaurant video visitbritain visitengland Attracting international visitors - Peewit Caravan Park Attracting international visitors - Peewit Caravan Park best practice accommodation attraction business camping campsite caravan caravantent coast dutch guest house holland international park suffolk tourism tourist visitors Attracting international visitors - The Holkham Hall & Estate Attracting international visitors - The Holkham Hall & Estate best practice attraction beach best practice case study guest house help holkham hotel international visitors stately home tourism tourists venue  Attracting international visitors - Visit Essex Attracting international visitors - Visit Essex best practice best practice case study coast destination DMO dutch east coast essex holiday holland international netherlands seaside tourism visit essex visitors How to attract more: Families How to attract more: Families best practice attract more audience business children families family guide how to info kids market profile seaside statistics stats tourism International Visitors: Dutch Profile International Visitors: Dutch Profile market intelligence attitudes bdrc booking businesses coastal pass dutch east coast harwhich holland hull international ititerary market netherlands profile research tourism tourist visit england visitors How to attract more: Business travellers How to attract more: Business travellers best practice beach business travel coastal tourism conference employees help hotel how to guide leisure restaurant seaside top tips travel travellers How to attract more: Customers travelling with dogs How to attract more: Customers travelling with dogs best practice accommodation b&b dog owner dogs guests hotel how to guide pets top tips travel The Tourism Industry Council’s Brexit Response Paper The Tourism Industry Council’s Brexit Response Paper additional resource brexit britain country england great britain tourism tourist uk Sensory Toolkits: Engage your customer in the 5 senses Sensory Toolkits: Engage your customer in the 5 senses business development bournemouth business case study coast coastal consultants feel hotel innovation programme restaurant sand sea seaside touch tourism tourist Case Study: Tourism Innovation Programme Case Study: Tourism Innovation Programme business development b&b business coastal development employment growth hotel innovation management personal programme seaside staff tourism Addressing Employee Pay and Progression on the Coast Addressing Employee Pay and Progression on the Coast business development b&b beach business coastal fasttrack hospitality hotel masterclass pay sea seaside staff tourism ukces work workers Shore Potential: Addressing the Coastal Tourism Challenge Shore Potential: Addressing the Coastal Tourism Challenge additional resource active holidays b&b beach coast coastal conference empy nesters forum health and wellness hotel presentations restaurant sand sea seaside shore potential tourism tourist ukces under 35s International Visitors and the English Coast International Visitors and the English Coast market intelligence bnb britain coast coastline england hotel international overseas restaurant sand sea seaside seaside tourism summer tourism travellers travelling uk Guidelines for making the most of your people Guidelines for making the most of your people Toolkits & Courses Off Peak Coastal Tourism: Potential for growth in the Empty Nesters Market Off Peak Coastal Tourism: Potential for growth in the Empty Nesters Market market intelligence adults b&b business coast empty nesters england english guest house holiday hotel marketing over 55s research restaurant restuarant seaside sector tourism travel visitor market visitors Coastal Tourism Monitor Coastal Tourism Monitor market intelligence accommodation attraction barometer business coast Coastal tourism monitor easter performance seaside snapshot survey Understanding Seasonality in Coastal Destinations Understanding Seasonality in Coastal Destinations market intelligence active beach bournemouth cycling dance golf growth health and wellness pre family running sea seaside seasonality shoulder season tourism How to attract more: Walking visitors How to attract more: Walking visitors best practice accommodation active adventure best practice break coastal path england holiday maps outdoors path run tourism tourist walking Learn how the service profit chain can help your business thrive! Learn how the service profit chain can help your business thrive! best practice animation best practice business chain employees hospitality increase knowledge profit service skills support video Business Support Toolkit Business Support Toolkit Toolkits & Courses ​#NCTA Masterclass - The Golden Rules of Customer Service with Des Burke ​#NCTA Masterclass - The Golden Rules of Customer Service with Des Burke Toolkits & Courses chef cookery customer service drink food guide help hotel learning lecture masterclass restaurant rules speech toolkit top tips wine 2016 Coastal Tourism 2016 Coastal Tourism market intelligence b&b beach coastal Coastal tourism domestic employment funding future growth guide help hotel investment key findings knowledge national opportyunities pier prom report research restaurant results sea seaside tourism white paper ​Destination FeelGood: Building a healthier tourism sector ​Destination FeelGood: Building a healthier tourism sector market intelligence beach bournemouth break business coastal destination dorset feelgood help holiday pamper sea spa tourism university wellbeing wellness ​Latest research: Holiday Trends in 2016 ​Latest research: Holiday Trends in 2016 additional resource 2016 bdrc beach behaviour coast coastline research seaside staycation tourism trends wellness #NCTAmasterclass - Top tips on customer service with Andy Edwards #NCTAmasterclass - Top tips on customer service with Andy Edwards Toolkits & Courses andy edwards customer care hospitality inspiration master class personalities speaker training Coastal England: Are Young People a ‘lost generation’? Coastal England: Are Young People a ‘lost generation’? market intelligence b&b britain coastal coastline destinations england hotel research restaurant seaside shop uk under 35s young Understanding employment issues in coastal SMEs Understanding employment issues in coastal SMEs business development bournemouth brighton business career progression challenges eastbourne employee engagement hove interview isle of wight issues recruitment retention shallenges staff tourism ukces Customer Journey: Brand new research Customer Journey: Brand new research business development bournemouth case study coastal customer journey decision destination dorset guide increase ipad laptop ncta phone planning repeat research spending visitor Visitor Profile: Cycling at the seaside Visitor Profile: Cycling at the seaside market intelligence activity bike cycle cycling holiday intelligence mountain outdoor promenade report research sea seafront tourism water Visitor Profile: Watersports at the seaside Visitor Profile: Watersports at the seaside market intelligence adventure coast extreme kayak kitesurfing research sea seaside statistics surfing tourism walking water watersports Visitor Profile: Walking at the seaside Visitor Profile: Walking at the seaside market intelligence activity adventure analysis coast coastal day trip intelligence outside rambling report sea seaside stats tourism walker walking Visitor Profile: Group Travel and Coach Parties Visitor Profile: Group Travel and Coach Parties market intelligence break bus business coach coastal Group holiday intelligence older opportunities report research tourism transport trips under visitor Dementia: Why is it important for tourism? Dementia: Why is it important for tourism? business development accessibility Accessible ageing Alzheimer bournemouth carer coast coastal dementia government market resource tourism university welcome Best Practice: The Scarlet Hotel Best Practice: The Scarlet Hotel best practice accommodation best practice carbon footprint coastal cornwall eco hotel occupancy sea view spa sustainability tourism Best Practice: Sandcastle Waterpark Best Practice: Sandcastle Waterpark best practice award winning best practice blackpool coastal guide industry park sea seaside water slides waterpark Best Practice: Munch Coffee, Bar and Kitchen Best Practice: Munch Coffee, Bar and Kitchen best practice bar business coastal coffee competition customer family run fresh kitchen local munch produce sea sussex worthing Best Practice: Field House Farms Self-Catering Best Practice: Field House Farms Self-Catering best practice East Yorkshire farm self-catering tourists Best Practice: The Deep, Hull Best Practice: The Deep, Hull best practice aquarium attraction Hull tourists visitor Best Practice: Geevor Tin Mine Best Practice: Geevor Tin Mine best practice business tin mine tourism visitor attraction visitors Best Practice: St Cuthbert’s House Best Practice: St Cuthbert’s House best practice B&B family business Northumberland Best Practice: Dairy Barns B&B Best Practice: Dairy Barns B&B best practice B&B coastal tourism family-owned self-catering ​British High Streets: from Crisis to Recovery ​British High Streets: from Crisis to Recovery additional resource coastal customer employees high street retail service shopping southampton tourism university visit england Social media: vital for marketing? Social media: vital for marketing? business development business business development coastal competitions computer facebook instagram marketing mobile online social media tourism twitter youtube Coastal Tourism 2015 Coastal Tourism 2015 market intelligence booking patterns business events business support coast coastal consumer consumer research destination domestic leisure key themes NCTA project paper perceptions research seasonality tourism Event Planning: a Framework for assessing  Major Events Event Planning: a Framework for assessing Major Events business development air festival assessment bournemouth economic impact event fame model seasonality tourism Facts and Figures about Bournemouth’s Visitors Facts and Figures about Bournemouth’s Visitors market intelligence activities bournemouth break facts figures holiday motivation research spend statistics stay tourism tourist visitor volume and value worth Experiential Marketing: a competitive advantage Experiential Marketing: a competitive advantage business development advice business customers experiential marketing finance help internet marketing money new customers promotion revenue tourism
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What is the Resource Hub?