Experiential tourism provides a brand new layer of opportunities well beyond the traditional tourism landscape of products based on goods or services. An experience actively involves visitors to partake, where they will create lasting memories and have the opportunity to engage with local stories, culture and to connect with the essence of a place and its people.
This toolkit has been designed in order to support businesses in creating new bookable immersive experiences around England’s coast.
Produced by Unmissable England.
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