Our Vision

The centre of excellence for Coastal Tourism supporting the growth of the Visitor Economy through the dissemination of shared learning, good practice and the creation and interpretation of research that leads to exceptional visitor experiences.

Our Objectives

The long term aims of the NCTA are to: -

  • Experience Develop and test approaches to improve the visitor experience of coastal destinations.
  • Economy Improve the competitiveness and productivity of small-and medium-sized enterprises in the visitor economy.
  • Ideas Share good practice, insights and research that informs growth and destination development.
  • Education Breach the gap between academia and the trade to facilitate the application of learning.
  • Guidance Provide guidance and advice on issues affecting the visitor economy in coastal destinations.
  • Get Involved To find out how we could work with your resort, visit the Get Involved section. Get Involved