Watersports enthusiasts look for excitement and adventure, along with the satisfaction of overcoming the challenges of their sport and improving their skills.
Many watersports, such as surfing and kitesurfing, have a particular appeal to people aged under-35 who relish exciting experiences, but others, such as swimming, kayaking and sailing appeal to a broader age range. Watersports also have a particular appeal to the AB social groups.
Forecasters predict that this market is set to grow and it goes without saying that every coastal resort has something to offer for a particular watersport.
But what does this group expect from a coastal tourism business or destination and how can you tap into this market?Access Full Article
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