Best Practice: BeWILDerwood of Norfolk

With a host of plaudits from VisitEngland and Visit Norfolk plus an international award for the Best Attraction Under a US $5 million budget, BeWILDerwood is on the must-do list for families holidaying in the Norfolk Broads.

One secret to its success is ensuring it appeals to the middle ground to attract sufficiently high numbers. But, says owner Tom Blofeld, one thing it is not is a theme park.

So, how did a Norfolk-based children’s writer transform acres of estate land into a flourishing adventure park for families?