Sensory Toolkits: Engage your customer in the 5 senses

As a rule humans use their senses to drive their emotions and create perceptions. Important choices can be made by emotions – not least a choice of holiday – and perceptions create action. So connecting with visitors via their senses makes sense quite literally.

One destination, Bournemouth, has created a set of guidelines to help the town’s businesses market their offer in a holistic way. Read more in the first document below.

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One of the ideas that emerged from the Tourism Innovation Programme case study in Bournemouth was the development of a ‘sensory toolkit’.

Created by consultants, the toolkit is designed to help tourism businesses assess their overall visitor experience and develop their product in relation to all five human senses and offers suggestions for routes to improvement.

Take a look at this innovative approach in the second document below.

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North York Moors have also taken an innovative approach, creating a Senses Wheel to encourage visits out of season. The Wheel offers a reason to come to the Moors for every month of the year, appealing to each of the senses with something to see, touch, hear and taste.

In February, for example, visitors are invited to see the splendour of Whitby Abbey, touch a reminder of Whitby’s whaling history, smell the salty sea air while walking the coastline, hear sea birds on the towering coastal cliffs and taste award-winning fish and chips!

Click here to see the Wheel and visit their online overview here for year-round inspiration.