The Coastal Tourism Monitor has been designed to give a snapshot of the performance of tourism businesses on England’s coast. This research collects feedback on past performance and future prospects to present a national and regional overview.
A sample of 400 tourism businesses has been interviewed at intervals since the end of March 2016 to 3 November 2017 in five surveys. The sample includes a mix of businesses by region and size including guesthouses, B&Bs, self-catering, caravan and campsites as well as a mix of attractions of varying size and type.
In this latest wave, interviews were conducted from 6 October to 3 November 2017, reviewing the school holidays in July and August.
From this, caravan and camp sites were the most likely to report stronger performance than last year. Of those reporting growth in staycations, the weaker pound and security fears abroad are considered the key reasons. Some 45 per cent of businesses feel that attracting more visitors off-peak would boost business while 32 per cent would like to see increased promotion to international visitors.
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