Facts and Figures about Bournemouth’s Visitors

For an updated 'Facts and Figures about Bournemouth’s Visitors' click the 'Access Full Article' button at the end of this page.

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One of the NCTA’s central objectives is to boost the value of tourism in coastal resorts, starting in Bournemouth. Fundamental to tourism growth is an understanding of the current position. Key to measuring tourism growth and developing strategies are answers to the following questions:

Volume and Value of Visitors to Bournemouth

Annual research commissioned by Bournemouth Tourism giving a quantitative picture of Bournemouth’s tourists. This research is based on national surveys adapted to be relevant to Bournemouth.

Click here for the latest statistics

Visitor Surveys

Face to face surveys with l visitors in the resort to understand who they travel with, why, their motivations, their decision making process, activities and perceptions. An extensive survey was carried out in 2013, the first for many years and a robust but less comprehensive one in 2014.

Click here for latest 2014 Survey

Click here for more comprehensive 2013 survey

Characteristics of shoppers in Boscombe, Southbourne and Westbourne

Although the town centre is the main shopping destination in Bournemouth, the districts of Boscombe, Southborne and Westbourne also have a significant shopping offer. The NCTA and the Coastal BID combined resources in 2014 to research users of these shopping areas.

Click here for the full report.

Visitors to the Coastal Activity Park, Boscombe

The Coastal Activity Park at Boscombe was launched in April 2014. It offers a range of water and beach based activities suitable for all ages run by a variety of suppliers plus a comprehensive events programme.

Face to face interviews conducted with just over 1000 visitors in June and August 2014 gave an insight into market profile, motivation, activities, satisfaction and spending patterns of users.

Click here for the full report.