New research into the Under 35s visitor market
Our latest research reveals that young people are missing out on the huge opportunities of holidaying on the English coastline because of lack of awareness, but they don’t dismiss a coastal break out of hand.
The report Coastal England: Are young people a ‘lost generation’? is founded on independent research involving twelve in-depth interviews and a survey of 1,500 young people aged between 18 and 35.
Gaps in understanding have led to a lack of knowledge of what there is to see and do on the English coast, with respondents unsure of types of destinations or what they could do when they got there.
However, and importantly for the future of coastal tourism, while there is a need to raise awareness, the majority of this age group don’t reject a visit to the seaside outright, with 79 per cent describing the coast as ‘fun’ and only nine per cent dismissing a trip to the coast altogether.
And there are quick wins for coastal destinations for beach holidays, romantic breaks, family trips and ultra-short breaks of one night.