NCTA launches Passport to Success!

Passport to Tourism Success

The National Coastal Tourism Academy has launched an Attractions Passport giving free or cut-price entry to a range of attractions across Bournemouth for accommodation staff.

The Passport booklet is packed with offers, ranging from free water sports lessons and bike hire to half price bus tours, discounted yoga sessions on the beach and half price performances at Pavilion Dance.

“Staff working in hotels, B&Bs; and guesthouses are constantly asked what their guests can do in the town,” says NCTA director Samantha Richardson.

“This Passport provides employees with the chance to gain first-hand experience so they can offer relevant, up-to-date advice. By experiencing it for themselves, staff will discover what’s appropriate for different sectors - families, young couples or older guests - enabling them to provide a great level of service, and therefore increasing the chance of a return visit.”

A Passport card is enclosed in the booklet which will be presented to the attraction alongside proof that they currently work in the industry.

The Passport is part of the Academy’s Product Knowledge programme which focusses on ensuring all staff have a solid understanding of what Bournemouth offers visitors.

The programme has also offered Bournemouth Ambassador free online training, free Bitesize Bournemouth seminars, a Welcome booklet for all new industry staff and subsidised training sessions.


Notes to editors: The National Coastal Tourism Academy is a partnership between Bournemouth Borough Council, Bournemouth University and the local tourism industry. It is funded by the Department of Communities and Local Government, initially for two years. The key purpose of the project is to create jobs in the tourism sector through growth in the local economy.

For more press information please contact Sheron Crossman, NCTA Marketing and Communications Manager, or tel: 01202 962565.