NCTA England’s Coast - May Update
"The squeeze on household finances has triggered an increase in bookings for domestic breaks according to the latest statistics from research consultancy BVA BDRC with beach holidays faring particularly well.
At the start of the year, the consultancy firm reported 80 per cent of leisure guests had booked a domestic stay or were likely to do so. These findings were reflected in our latest Business Survey which ran from February to March where coastal businesses were bullish about strong staycations this summer.
However, while more than one third of businesses have returned to profitability, more than 20 per cent believe it will be more than a year before they return to pre-Covid levels, there is clearly still a long way to go.
Nevertheless, 2023 Year of the Coast will help shine a light on coastal destinations and opportunities for breaks by the sea. We are currently establishing a Year of the Coast steering group but we’d still love to hear of your events, sustainable experiences, new openings and volunteering opportunities to feed into our activity plans. Do send news to us and find out how you can get more involved here.
We’ll be publishing a Year of the Coast toolkit shortly.
Samantha Richardson MBE "