NCTA England’s Coast July Update
As tropical temperatures grip much of the coast and flight delays and airport chaos dent consumer confidence in escaping abroad, a trip to the sea is a no-brainer for many. A new YouGov survey this month found that 60% of Brits have no plans to travel abroad and if this converts into domestic breaks, an influx in bookings is extremely welcome.
However, the results from our latest Business Survey, live between May and June, indicate that confidence in trading over the next few months has declined since our previous wave. While one heatwave won’t turn the tables, it will introduce a new audience to the joys of a British seaside break and as we remind these new visitors to enjoy, respect and protect our stunning coastline it presents a new opportunity for repeat business ahead of Year of the Coast in 2023.
Ahead of the summer holidays, we welcome the Government’s response to the Nick de Bois Review of Destination Management Organisations in England. Transforming the DMO landscape has the potential to increase visitors domestically and internationally not least on the coast. We look forward to seeing more detail on the implementation of the new Local Visitor Economy Partnerships in due course.
I hope you all have a successful summer.