​Creating a step change in coastal tourism

Now that the NCTA is moving into its second phase, we’ve produced a new booklet highlighting all our latest research and best practice news, available here*.

The Academy is continuing its work to close the gaps in coastal resort knowledge by working in partnership with academia and the tourism industry, focussing on improving a visitor’s experience to boost the local economy and help create new jobs.

More than 1,600 local industry staff and tourism students have completed our flagship product knowledge online module - Bournemouth Ambassador – try it yourself here.

We’ve also recently launched an Attractions Passport offering frontline staff free or cut-price entry to tourist attractions, while the Welcome to Bournemouth employee handbook now provides an at-a-glance guide to the resort for all new industry arrivals.

Our Action Team projects have generated a wealth of local industry interest, generating a number of successful projects, including the launch of a new restaurant, new social media programmes, the development of a new festival and many more.

On the research side, we’ve addressed a number of challenges faced by coastal resorts, including boosting business in the shoulder season, plotting a new visitor journey, opportunities in the health and wellbeing market, how to attract the conference and incentives market, and much more.

Don’t hesitate to get in touch if you’d like to know more about the NCTA’s work, contact Samantha Richardson

By Sheron Crossman

* If you would like us to post you a printed brochure then do get in touch!