Social media: vital for marketing?

Social media has spread far beyond the under 30’s market, it’s now used regularly by more than 38 million people in the UK. And its use is growing at more than six per cent per year, with users spending on average two hours a day.

So, tourism businesses ignore this platform at their peril. The benefits are huge – it’s free to join, doesn’t eat up vast amounts of time and you’ll get immediate feedback.

But what are the do’s and don’ts? How do you drive awareness of what your business offers? And how should it fit with your overall marketing strategy?