Visitor profile: Retirees

The average retiree takes three holidays a year, one foreign and two domestic. Retired visitors account for around a quarter of all visitors to the coast and in some resorts make up almost 50 per cent of all visitors.

And this market is only predicted to grow.

Trips to the beach are already popular with older people, but there’s plenty of opportunity for growth. While many like returning to familiar spots, equal numbers like to visit new places, particularly those with heritage.

Find out 10 ways this market could make a difference to your business.