Latest research: Health and Wellness

The health and wellness market is worth a mind-blowing £314.8 billion globally. But little is known about its size and scope within the UK, particularly in a coastal context.

Far from being just about spa breaks, the report suggests that these breaks cover culture, physical, active outdoors, spiritual and learning and development, providing coastal destinations with a wealth of new opportunities.

The NCTA has commissioned new research surveying a nationally representative sample of more than 2,000 to uncover the value of this market and potential for growth at seaside resorts.