Resort-wide excellence: Customer Care Champions
Visitor Surveys have shown standards of customer care can vary widely across a resort. To encourage top-class service everywhere, the NCTA recruited a cohort of Bournemouth Ambassadors who scoured the town seeking outstanding examples of customer care.
Excellent service was nominated for a reward, with a Champion of Champions announced after the first year.
Find out how the scheme worked and the effect it generated in tourism businesses.
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