Product diversification: Entering new markets

Should a major four star branded hotel diversify and open an on-site culinary School?

Diversifying into an unknown market can be a risky business. So when a successful, well-established coastal four-star hotel wanted to gauge whether it should launch a new culinary school, it needed to create a robust business plan based on accurate research .

The NCTA was able to provide access to new expertise and data to guide the hotelier’s decision..