Should a major four star branded hotel diversify and open an on-site culinary School?
Diversifying into an unknown market can be a risky business. So when a successful, well-established coastal four-star hotel wanted to gauge whether it should launch a new culinary school, it needed to create a robust business plan based on accurate research .
The NCTA was able to provide access to new expertise and data to guide the hotelier’s decision..Access Full Article
Submit your details to gain free access to the full article now