Visitor Profile: Business tourism
Business travel and tourism is a huge market, now showing signs of growth following the recession.
Why is it important to coastal towns? One part of it – the MICE (Meetings, Incentives, Conferences and Exhibitions) – takes a 30 per cent slice of the entire UK visitor economy, some £30 billion.
Coastal towns can develop their business tourism market through carefully targeting particular segments of the MICE industry.
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