Visitor profile: ​Pre-family

Although working couples and singles without children represent just 14 per cent of all domestic overnight holiday trips in the UK, they generate a sizeable £1.6 billion of spending and account for 40 per cent of all tourism day trips.

So, what does this market want when they visit the coast? They’re certainly looking for something interesting or unusual, and the chance to socialise and enjoy opportunities at the beach, but what else?

Uncover the detail by downloading the report.