Visitor Profile: Group Travel and Coach Parties

Group travel is a major tourism market, an estimated 10 per cent of adults take a group holiday – 7.4 million trips. Coach travel accounts for the largest segment and despite the stereotype that group holidays are taken by older people, it is in fact the under-35 age group who are most likely to go on these breaks.

So what do group travel visitors want? What are the opportunities and how could it boost your business?

Take a look at our report below.