TripAdvisor Masterclass: How to manage your online reputation

TripAdvisor is the world’s leading travel advice site, reaching more than 300 million global visitors each month. As tourism businesses are only too aware, a review has the power to send bookings sky-high or drop to rock bottom.

Because of its influence, Bournemouth tourism businesses were keen to hear first-hand from TripAdvisor how they could best manage their online reputation and use the site to their best advantage.

The NCTA staged a packed TripAdvisor masterclass for the local industry.