Unlocking Tourism Potential

What is the Resource Hub?

This Resource Hub is designed to help create growth for coastal tourism businesses and seaside destinations, a one-stop shop for anyone working in the coastal visitor economy.

You’ll find visitor profiles, opportunities for new markets, visitor experience initiatives and links to government working practices.

This is for you, whether you operate an ice-cream parlour, caravan park, restaurant, pub, visitor attraction or boutique hotel.

Visitor Experience

Here you'll find a round-up of many of our NCTA projects to date. We've worked with tourism businesses to help develop routes to growth. Take a look at our results.

Best Practice

What makes a business truly exceptional, making customers return time after time, while others manage simply to scrape by? Our Best Practice draws on the expertise from some of the best in the business. We've picked their brains, here we share their top tips.

Business Development

Take a look at this series of case studies to help your business grow, alongside the key drivers a destination needs to attract visitors to your resort.

Market Intelligence

How well do you really know your visitors? What do they expect when they visit your business? Check out the visitor profiles and the results of our research into coastal tourism.

Toolkits & Courses

Practical tools for small businesses and coastal destinations to help identify areas ripe for development. Within our courses, you'll find the NCTA's flagship Bournemouth Ambassador online resort knowledge module plus customer service training programmes.

Additional Resources

From responding to extreme weather warnings to understanding new legislation - if you're a business owner, you're expected to know it all! Here you'll be signposted to the latest external resources.

Coastal England: Are Young People a ‘lost generation’? Coastal England: Are Young People a ‘lost generation’? market intelligence b&b britain coastal coastline destinations england hotel research restaurant seaside shop uk under 35s young Featured ​Destination FeelGood: Building a healthier tourism sector ​Destination FeelGood: Building a healthier tourism sector market intelligence beach bournemouth break business coastal destination dorset feelgood help holiday pamper sea spa tourism university wellbeing wellness ​Latest research: Holiday Trends in 2016 ​Latest research: Holiday Trends in 2016 additional resource 2016 bdrc beach behaviour coast coastline research seaside staycation tourism trends wellness #NCTAmasterclass - Top tips on customer service with Andy Edwards #NCTAmasterclass - Top tips on customer service with Andy Edwards Toolkits & Courses andy edwards customer care hospitality inspiration master class personalities speaker training Understanding employment issues in coastal SMEs Understanding employment issues in coastal SMEs business development bournemouth brighton business career progression challenges eastbourne employee engagement hove interview isle of wight issues recruitment retention shallenges staff tourism ukces Customer Journey: Brand new research Customer Journey: Brand new research business development bournemouth case study coastal customer journey decision destination dorset guide increase ipad laptop ncta phone planning repeat research spending visitor Visitor Profile: Cycling at the seaside Visitor Profile: Cycling at the seaside market intelligence activity bike cycle cycling holiday intelligence mountain outdoor promenade report research sea seafront tourism water Visitor Profile: Watersports at the seaside Visitor Profile: Watersports at the seaside market intelligence adventure coast extreme kayak kitesurfing research sea seaside statistics surfing tourism walking water watersports Visitor Profile: Walking at the seaside Visitor Profile: Walking at the seaside market intelligence activity adventure analysis coast coastal day trip intelligence outside rambling report sea seaside stats tourism walker walking Visitor Profile: Group Travel and Coach Parties Visitor Profile: Group Travel and Coach Parties market intelligence break bus business coach coastal Group holiday intelligence older opportunities report research tourism transport trips under visitor Dementia: Why is it important for tourism? Dementia: Why is it important for tourism? business development accessibility Accessible ageing Alzheimer bournemouth carer coast coastal dementia government market resource tourism university welcome Best Practice: The Scarlet Hotel Best Practice: The Scarlet Hotel best practice accommodation best practice carbon footprint coastal cornwall eco hotel occupancy sea view spa sustainability tourism Best Practice: Sandcastle Waterpark Best Practice: Sandcastle Waterpark best practice award winning best practice blackpool coastal guide industry park sea seaside water slides waterpark Best Practice: Munch Coffee, Bar and Kitchen Best Practice: Munch Coffee, Bar and Kitchen best practice bar business coastal coffee competition customer family run fresh kitchen local munch produce sea sussex worthing Best Practice: Field House Farms Self-Catering Best Practice: Field House Farms Self-Catering best practice East Yorkshire farm self-catering tourists Best Practice: The Deep, Hull Best Practice: The Deep, Hull best practice aquarium attraction Hull tourists visitor Best Practice: Geevor Tin Mine Best Practice: Geevor Tin Mine best practice business tin mine tourism visitor attraction visitors Best Practice: St Cuthbert’s House Best Practice: St Cuthbert’s House best practice B&B family business Northumberland Best Practice: Dairy Barns B&B Best Practice: Dairy Barns B&B best practice B&B coastal tourism family-owned self-catering ​British High Streets: from Crisis to Recovery ​British High Streets: from Crisis to Recovery additional resource coastal customer employees high street retail service shopping southampton tourism university visit england Social media: vital for marketing? Social media: vital for marketing? business development business business development coastal competitions computer facebook instagram marketing mobile online social media tourism twitter youtube Coastal Tourism 2015 Coastal Tourism 2015 market intelligence booking patterns business events business support coast coastal consumer consumer research destination domestic leisure key themes NCTA project paper perceptions research seasonality tourism Event Planning: a Framework for assessing  Major Events Event Planning: a Framework for assessing Major Events business development air festival assessment bournemouth economic impact event fame model seasonality tourism Facts and Figures about Bournemouth’s Visitors Facts and Figures about Bournemouth’s Visitors market intelligence activities bournemouth break facts figures holiday motivation research spend statistics stay tourism tourist visitor volume and value worth Experiential Marketing: a competitive advantage Experiential Marketing: a competitive advantage business development advice business customers experiential marketing finance help internet marketing money new customers promotion revenue tourism Business Improvement Districts: why create one? Business Improvement Districts: why create one? business development BID BIDs business improvement districts coastal coastal tourism communities ebid groups tBID tourism Business Support Business Support business development Apprenticeships Apprenticeships business development ​Screen tourism – what’s it worth? ​Screen tourism – what’s it worth? additional resource alnwick castle broadchurch castle howard creative england downton abbey exeter university film tourism harry potter screen tourism visit england Online resources from VisitEngland Online resources from VisitEngland additional resource accommodation advice attractions business owner google information LEP online marketing pink book tourism tourist visit england Seaside Tourism in England - Report Seaside Tourism in England - Report market intelligence beach city Coastal tourism england intelligence profile research rural seaside small town stats tourism visitors ​Lincolnshire Ambassador ​Lincolnshire Ambassador Toolkits & Courses ambassador business customer care employees event festivals learn learning lincolnshire online tourism Training visitor experience Business Development Model Business Development Model Toolkits & Courses business development industry development Project management project stages resort development review Destination Check Up Destination Check Up Toolkits & Courses current situation destination review situation analysis Tourist Accommodation Legislation: The Pink Book Tourist Accommodation Legislation: The Pink Book additional resource accommodation b&b coastal hotel legislation quality restaurant tourism visitengland visitor ​Thinking of starting a business? ​Thinking of starting a business? additional resource business finance government plan start up support ​Employment and Skills: rules and working practices ​Employment and Skills: rules and working practices additional resource business employment firing government help hiring skills staff training visitor experience Accessibility Accessibility Toolkits & Courses accessibility business course disability help learning online tourism visitor experience wheelchair Customer Care Specialist Customer Care Specialist Toolkits & Courses ambassador customer care help module online course tourism training visitor experience warm welcome TripAdvisor Masterclass: How to manage your online reputation TripAdvisor Masterclass: How to manage your online reputation visitor experience b&b help hotel lecture masterclass NCTA project tourism tripadvisor visitor experience Resort learning: Lincolnshire Ambassador Resort learning: Lincolnshire Ambassador visitor experience ambassador course customer service learning lincolnshire NCTA project online product knowledge tourism training visitor experience Creating a new trade group: A voice for retail Creating a new trade group: A voice for retail visitor experience BID business language schools NCTA project retail shopping town center transport visitor experience Action Teams: Bespoke business support Action Teams: Bespoke business support visitor experience action team business business support consultations help NCTA project tourism visitor experience Guest House Review: Adding the wow factor Guest House Review: Adding the wow factor visitor experience b&b coastal guest house hospitality hotel NCTA project visitor experience wow Visitor profile: Wellness tourism Visitor profile: Wellness tourism market intelligence active beauty coastal fitness market profile sector spa wellness Visitor Attraction Survey Visitor Attraction Survey additional resource attraction england online Research tourism visit ​Online Marketing Toolkit ​Online Marketing Toolkit additional resource england facebook google marketing online research social media toolkit tourism twitter visit ​Seasonality in the Tourism Industry ​Seasonality in the Tourism Industry additional resource coastal economic empty nester market intelligence off peak pre family report research sustainable tourism ​Responding to Extreme Weather Toolkit ​Responding to Extreme Weather Toolkit additional resource business coastal england flooding toolkit visit visitengland weather ​Seaside Towns in the Age of Austerity ​Seaside Towns in the Age of Austerity additional resource british market intelligence online report research seaside tourism university wales ​England’s Seaside: What are the opportunities? ​England’s Seaside: What are the opportunities? additional resource booking coast england generation y link Market intelligence online research sea seaside trends visit visitengland ​Consumer Booking Patterns 2013 ​Consumer Booking Patterns 2013 additional resource accommodation analysis booking computer device hotel journey market intelligence online research trends trip visit england ​Domestic Leisure Trends for the Next Decade ​Domestic Leisure Trends for the Next Decade additional resource analysis coastal consumer demographic Demoraphic enonomic insight market intelligence report research tourism visitengland ​Bournemouth Ambassador ​Bournemouth Ambassador Toolkits & Courses customer care learning online staff training visitor experience ​Poole Ambassador ​Poole Ambassador Toolkits & Courses course customer care knowledge learning online training visitor experience Resort knowledge training: Welcome Bournemouth Host Resort knowledge training: Welcome Bournemouth Host visitor experience customer care customer service hospitality induction NCTA project staff training visitor experience visitors Product diversification: Entering new markets Product diversification: Entering new markets visitor experience chef college cookery learning NCTA project school training visitor experience Latest research: Business events Latest research: Business events market intelligence bournemouth Business events coast conferences industry meetings MICE report research sector Familiarisation visits: Attractions Passport Familiarisation visits: Attractions Passport visitor experience attraction customer service engagement fam visit induction NCTA project product knowledge resort knowledge rewards staff training visitor experience New festival evaluation: Bournemouth Wheels New festival evaluation: Bournemouth Wheels market intelligence bike bournemouth cars event festival festival impact study major event motor new markets report research research visitor profile wheels Visitor profile: Retirees Visitor profile: Retirees market intelligence baby boomer grey market market profile new markets research retired sector older couples Visitor profile: ​Pre-family Visitor profile: ​Pre-family market intelligence couples generation X generation Y market profile millenials new markets research sector SINKS young DINKS Resort-wide excellence: Customer Care Champions Resort-wide excellence: Customer Care Champions visitor experience awards customer care customer service mystery shopper NCTA project recongnition service sharing best practice staff tourism visitor experience volunteers Resort knowledge seminar: Bitesize Bournemouth Resort knowledge seminar: Bitesize Bournemouth visitor experience customer care customer service hospitality induction NCTA project staff training visitor experience visitors Marketing a new product: Discover Dorset Marketing a new product: Discover Dorset visitor experience beach bus coast jurrasic coast london NCTA project purbeck tour transport visitor experience Customer care evaluation: Bournemouth Seafront Customer care evaluation: Bournemouth Seafront visitor experience beach customer service mystery shopper NCTA project seafront training visitor experience Business Expansion: A new restaurant Business Expansion: A new restaurant visitor experience expanding expansion food NCTA project new business Restaurant visitor experience Visitor profile: Families Visitor profile: Families market intelligence children kids market profile new markets research school holidays sector Family Visitor profile: Empty Nesters Visitor profile: Empty Nesters market intelligence baby boomer grey market market profile new markets older couples over 55 research sector shoulder season silver surfer Visitor Profile: Business tourism Visitor Profile: Business tourism market intelligence bournemouth Business events conferences industry market profiles MICE new markets research sector meetings Welcome to Bournemouth: Staff Handbook Welcome to Bournemouth: Staff Handbook visitor experience attractions bournemouth career progression induction knowledge learning NCTA project staff training visitor experience warm welcome Flexible learning: Bournemouth Ambassador Flexible learning: Bournemouth Ambassador visitor experience blended learning customer service hospitality NCTA project online product knowledge resort knowledge staff training visitor experience VLE Latest research: Health and Wellness Latest research: Health and Wellness market intelligence blue space coast health opportunities report research wellbeing
Refine by category
Refine by user
Refine by county
What is the Resource Hub?